Cerveau Digital

BIAS Framework

1 min de lecture

B.I.A.S. Framework

Every time users interact with your product, they:

  1. Filter the information (Block)
  2. Seek the meaning of it (Interpret)
  3. Act within a given time (Act)
  4. Remember parts of the interaction (Store)

So to improve any UX, you need to understand the psychological principles affecting these four steps.

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