Biais cognitif qui explique que tu donnes plus de Valeur à ce que tu possèdes.
The Endowment Effect is a concept in behavioral economics that refers to how people tend to assign a greater value to an object that they own, rather than an object that they don’t. In the case of the redesign, this phenomenon can lead users to prefer the existing version and experience aversion towards the new one Source: https://uxpsychology.substack.com/p/why-do-people-hate-redesigns
Liens: Effet IKEA Effet de production