Plan de communiqué de presse selon le framework Pratique, Émotionnel, Narratif (Storytelling):
Practical:
- What is the direct thing you make possible?
Emotional: - What do your customers aspire to be? Think: what will help them survive and thrive?
- How can you help them step into their new identity with what you make?
- _Hint: Pay close attention to the words they use because they reveal how you should describe your offering
Narrative:
- Why is this the right thing for the world?
Liens : Stratégie communication publique
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