Cerveau Digital

Les business à éviter

4 min de lecture

En général tu veux aller sur un marché déjà en croissance pour profiter des vents favorables.

Cas d’études

Voici quelques fausses bonnes idées de business à éviter

This transcript, delivered by the CEO of an air filter manufacturer, argues that running a business should focus on creating “scary levels of rich” wealth rather than being “fun or cool.” It advises avoiding several popular business ideas due to their high failure rates and difficulty in scaling into a true wealth engine.

Businesses to Avoid and the Core Lessons Learned

The speaker outlines seven common business models that, in his experience, are generally traps for new entrepreneurs:

  1. Vending Machines:

    • The Trap: Pitched as simple, passive income.

    • The Reality: Margins are razor-thin due to rent, maintenance, and repairs. The best locations (airports, hospitals) are locked down by insiders charging steep rent and revenue-share deals. It is a low-margin delivery business in disguise, and the work increases as the location quality decreases.

    • Lesson: Good as an early test bed, but not a long-term wealth engine.

  2. Storage Units:

    • The Trap: Appears to be a passive, scalable blend of real estate and cash flow.

    • The Reality: The space is highly competitive and capital-intensive. Private equity has ruined opportunities for beginners by buying facilities in bulk and using cheap debt and sophisticated software, turning it into a “spreadsheet arms race.”

    • Lesson: If an influencer is heavily hyping an opportunity, the sun has likely already set on it. True wealth-builders scale quietly.

  3. Car Washes:

    • The Trap: Pitched as simple cash machines.

    • The Reality: They are massive, rapidly depreciating assets due to constantly evolving automated equipment, demanding constant reinvestment. Land issues are a major factor: landlords raise rent if you’re successful, and if you own the land, its value for alternative uses (like apartments) may eventually outbid the car wash’s profit.

    • Lesson: Land becomes more valuable for what it could be than what it is. Instead, a mobile car wash/detailing business is recommended as a low-overhead, high-margin launchpad that builds client relationships.

  4. Drop Shipping (Today):

    • The Trap: Fast scaling with low overhead.

    • The Reality: You are a middleman and do not control the product, the customer experience, or the brand. This prevents building trust and a defensible business. The speaker almost went out of business due to a supplier error.

    • Lesson: You can make money, but you cannot build wealth without ownership of your brand, your customer, and your reputation.

  5. Photography/Portrait Framing:

    • The Trap: Low-cost, creative, and attractive to freelancers.

    • The Reality: It’s a “job in disguise,” where you are just selling your time for money. You are constantly hustling for the next client.

    • Lesson: The only way to escape the time-for-money trap is through building a powerful brand (like landing a high-profile client) and creating intellectual property (IP) such as presets, courses, or licensing work, which creates leverage.

  6. Cleaning Businesses:

    • The Trap: Simple to start with potential to build a crew.

    • The Reality: It has a massive scaling issue because you compete with owner-operators who charge less since they aren’t pricing in true business costs (insurance, systems, payroll). Customers generally choose the cheaper option if the work looks the same.

    • Lesson: To succeed, you must specialize and layer in other skills like marketing, branding, or building scalable systems to transition from working in the business to building a business that works for you.

  7. Airbnb & Turo (Platform-Based Businesses):

    • The Trap: Platforms handle the hard parts (marketing, payments, acquisition), making it easy to start.

    • The Reality: This is the real trap: you quickly become a commodity—just another listing. Platforms subsidize early growth, then “squeeze profitability” by raising fees and tightening policies, leading to a race to the bottom on price and an “algorithm arms race.”

    • Lesson: You don’t own the customer or the platform. Your business is fully dependent on its shifting rules.

Advice for Content Creation and Wealth-Building

The speaker also discusses the failure of mass-produced content websites (like review sites focused on SEO clicks), stating that the game is over because AI can generate the same low-value content instantly.

For modern content creation to succeed, credibility is everything. The creator must meet a three-point checklist:

  1. Have you actually done the thing you’re writing about?

  2. Do people ask you for advice on the topic?

  3. Do you have a unique insight, framework, or experience not easily found on Google?

The ultimate message is to avoid middleman roles and commodity businesses, focusing instead on building your own skills and pursuing a business that is a unique fit for you, which nobody can easily copy. Wealth comes from ownership.

Provient de : Crée ton business

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