Cerveau Digital

formation UX Storytelling

3 min de lecture

  • On se souvient des histoires mais pas des choses complexes

  • Le cerveau traite les images 60% plus vite que les mots

  • Les histoires sont 20x plus faciles à se rappeler que des informations

  • As you speak, tell what’s going on live (for example, instead of silently searching for your notes, say “I’m looking for my notes”…) so that audience can relate

  • Accidental problems like calling someone “What is written there?” Is a good way to release tension in the audience and make them laugh and catch attention.

  • Having a mini-icebreaker is good in a pitch, like making people raise hand if they know something. It should always be related to the presentation itself. Otherwise no ice-breaker

  • Start a better conversation: ask people “What’s going on today?” And build your conversation based on their problems, their vocabulary… 

  • Say “First, (message)“, “Then, (message)” with the connector word a little louder, so that people follow the articulation of your speech

  • When brainstorming, Start from where you are, not where you want to be - link first order of thinking

  • Don’t be too conscious of yourself

  • Don’t sabotage yourself with words. Take the habit of watching what you’re saying

Good icebreakers :

  • Icebreaker in group is super important : make a circle saying your name + a sign, then do the sign and name of the people before you, and finally add your own
  • Icebreaker 2 : present yourself, and present your favorite movie with emojis only, that others will have to guess

Les étapes pour convaincre avec le UX Storytelling

1. Understand your main protagonists

  1. Put your stakeholders in this matrix :

  2. Then for each protagonist, write some statements this protagonist could make:

I feel… - I love… - I hate… - I need… - I want… - I fear… - I aspire… - I believe… - I claim…

  1. Finally find some example of archetypes similar to your protagonist. (Chief Baron Dominant Strategist CEO Business man Orchestrator…)

2. Find your main message

  1. Clarify (10 minutes)
  2. Simplify (10 minutes) Example of Simplifying:

Launch of the IPHONE in 2007: THEME: Launch of the IPHONE OBJECTIVE: I want my audience…(reaction verb) to like and (action verb) run buy the IPHONE MESSAGE: (repeated several times in the presentation): Today, Apple reinvents the telephone

3. Choose your story

Use one of these big story types :

Voir la Structure d’une histoire pour trouver les types d’histoires et choisis ton histoire en fonction de ton objectif:

  • Hero’s journey ()
  • Histoires qui vendent.png
  • When you have a clear and agreed primary pain point. (monster)
    • Overcoming a monster → exemples : 1, 2, 3, 4
  • When your biggest value add is long term recrued benefit.
    • Cinderella / Rags to Riches → exemple
  • When you product or service enables experiences
    • Wizard of Oz / Voyage and Return → exemples : 1, 2, 3
  • When you product focuses on collaboration or self improvement
    • Lords of the Rings / The Quest → exemples : 1, 2, |3
  • When you need to stand out in crowded and narrow space (crowded market).
    • Comedy → exemples : 1, |2, 3, 4
  • When you need to make a big impact and shake audience out of apathy or cyncism
    • Tragedy (Romeo & Juliet) → exemples : 1, 2, |3
  • When rebranding or redefining your product portfolio.
    • Rebirth (Christmas Carol) → exemples : 1, 2

Liens: Publicité

4. Build your story

Vue Graphique

Liens retour