Don’t ask them to buy, click or act – tell them!
The call to action is a command. Be specific and tell them exactly what to do – don’t ask them! It means using proven phrases like these…
- Go ahead and check this out now.
- Claim your spot here. Click here and I’ll tell you what it’s all about.
- Sign up here and you will discover…
Tu peux aussi utiliser les “embedded commands” au milieu d’une conversation ou vidéo :
- I want you to trust me for a second
- I wish I had 3 hours to explain that to you → en miroir, la personne commence à souhaiter qu’elle avait 3 heures pour se faire expliquer cela
This is a (neuro-linguistic programming) technique called an ‘embedded command’, and it’s used for planting a thought (state, process, experience, or action) within the mind of the reader, beneath their conscious awareness. The purpose of using embedded commands is to move your reader’s mind in the direction you want it to go without seeming to be intruding or ordering in any way.
Source : Sell Like Crazy
Liens : Manipulation Effet de réactance Termine tes présentations par un appel à l’action Formation Manipulation et persuasion Chase Hughes